Building In-House Marketing Capability To Improve ROAS
Strategy & Operations
•
1h 3m
Business is pivoting with the rest of the world to be online. Marketing is critical and recruiting talent is brutal. In spite of these challenges, there are companies thriving in the digital marketplace. Tamara Loehr (YPO North Star Integrated) looks under the hood of these businesses and goes through the three things they have in common: A clear and detailed strategy, In-house online marketing resources, and an obsession for online metrics.
In this session, YPOers will go through the fundamentals of online marketing, how to reduce dependency on agencies, and how to set up in-house marketing directors for success. Members in this session will gain:
A transition plan to bring online marketing in-house.
A scorecard for managing and driving in-house marketing.
Team structures and roles that include a mix of in-house and offshore team members.
If you're a founder or CEO who wants to drive online brand awareness, lead gen and sales without relying on agencies, register now.
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