On the Rocks: Beverage Trends in Hospitality
Industry Insights
•
24-Feb-2026
Join Datassential’s Megan Lynberg for a data-driven look at the latest alcoholic beverage trends transforming the hospitality landscape.
This session will explore shifting consumption habits across key segments, from the elusive Gen Z guest to hotel and resort patrons and spotlight the cocktails gaining momentum on today’s menus. Participants will walk away with actionable insights to inspire smarter beverage strategy, innovation, and LTO development.
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