Join the Automotive Network for a virtual conversation exploring how Customer Data Platforms (CDPs) and data-driven personalization are transforming the automotive retail experience.

As the automotive industry evolves toward more digital, customer-centric, and margin-conscious models, dealerships must rethink how they collect, integrate, and activate customer data across the entire ownership lifecycle. Increasingly, business performance is no longer defined solely by vehicle sales, but by the ability to capture value at every customer interaction—before, during, and after the purchase. This session will explore how organizations can move beyond fragmented systems toward a unified customer view that enables more relevant, timely, and personalized engagement.

Matias Fritsch will frame the broader transformation taking place in automotive retail, highlighting the shift toward ecosystem-driven profitability and the growing importance of data-driven decision making. Jeremy Nowling of Rohrman Auto Group will share real-world insights from a dealership group perspective on how leveraging customer data can improve sales performance, service retention, and long-term customer value. Juan Berner of GoVirtual will discuss how modern CDP technologies enable organizations to integrate and activate customer data to support personalized marketing and commercial strategies.

Together, the speakers will explore how dealerships can transition from traditional mass marketing toward intelligent, customer-centered engagement that strengthens relationships, unlocks value across the lifecycle, and drives sustainable business results.

Participants will:
•⁠ ⁠Understand the strategic role of Customer Data Platforms in modern automotive retail
•⁠ ⁠Learn how integrating data across digital, CRM, service, and marketing systems creates a unified customer view
•⁠ ⁠Hear practical insights from dealership operators on improving sales and service retention through better use of data
•⁠ ⁠Explore how personalization and data-driven engagement can increase customer lifetime value
•⁠ ⁠Identify practical opportunities to implement data-driven strategies within their own dealership