Join Enrique Zambrano Barrera, 3rd generation member of Proeza and Partner at Proeza Ventures, in conversation with Kellogg School of Management Professor Jennifer Pendergast as they discuss the evolution of Proeza’s venturing investment platform and the role of entrepreneurship and innovation in attracting next generation members to the family enterprise.

Learn how to engage your next generation in the value creation process for your family enterprise and create the next chapter of your family legacy. With special guest, Fernanda Jaramillo, LGA (Lansberg Gersick Advisors