Are you aware that more Americans fish (56MM) than play golf (26MM) and tennis (24MM) combined? Recreational sports like golf and tennis have had powerhouse sports leagues and media properties with the PGA Tour and the ATP Tour, while competitive tournament fishing does not. Sport Fishing Championship (SFC) debuted in 2022 and is currently the largest media rights holder of saltwater fishing tournaments in the world. With a championship business formula, and nearly 90 hours of live tournament coverage in 2023 on CBS Sports Network, SFC is quickly becoming recognized as the "fastest-growing sports media property in the industry." Founder & CEO Mark Neifeld joins YPO Live! to discuss how they're building the next great sports league, and a positive disruption to the fishing and boating industry.