In today's highly competitive market, positioning yourself as a thought leader can be one of the most proactive ways to assert influence with your customers and industry. And, with publishing more accessible than ever, there's never been a better time to make your mark as a recognized expert on your topic areas.

Join one of the most in-demand thought leaders and WSJ bestselling author, Erica Dhawan, as she dives into why creating and promoting the right ideas at the right time in the right way has become more confusing and tenuous than ever. Without understanding these “new rules,” it can be easy to waste time, energy, and resources on strategies that don’t work for your message and audience as a CEO. YPOers will learn from Erica as she shares cutting-edge insights on what it takes to succeed as a leader in various industries.

By attending this event, you will learn how to:

Align the ingredients you need to develop and launch your thought leader message.
Understand the new rules of thought leadership and how to make them work.
Uncover invitations to speak, promote, and grow your business.