Many changes have occurred globally in recent years, particularly in the business sector. It’s crucial to grasp how cultural transformations are reshaping and influencing the business landscape to keep pace with these changes. 
 
Join DeEtta Jones (YPO Miami Gold) for a discussion with Afdhel Aziz, a leader in purpose-driven business. This session will explore how cultural change reshapes impact—covering aspects from business operations to expression of values and community engagement. YPOers will understand how cultural shifts redefine social impact in business and beyond and learn from purpose-driven leaders who successfully align their business models with evolving expectations. They will also explore techniques for embracing transformation professionally and personally and gain practical tools for implementing and measuring impactful practices. Afdhel will also touch on his latest book, “Good Is the New Cool Guide to Personal Purpose,” offering a framework to help YPOers and organizations harness purpose for meaningful success.