Step behind the scenes of one of the most successful music projects in history in this YPO Live session featuring Steve Chamberlain, former EVP of Turner Broadcasting, in conversation with Danny Lipson. Hear how the Beatles Anthology came together from high stakes negotiations and global marketing strategy to working directly with Paul, George, Ringo, and Yoko.
Steve shares firsthand insights into leading a once-in-a-generation project that reshaped the Beatles’ legacy, generated over $500 million in revenue, and set the stage for future releases in the streaming era.

Key takeaways:
• How to lead complex, high-profile creative projects with multiple stakeholders
• Strategies behind building trust with iconic talent and global partners
• The marketing playbook that turned the Beatles Anthology into a record-breaking success
• Lessons on adapting to industry shifts, from physical media to streaming

This session includes a moderated discussion followed by live audience Q&A, offering both business insights and personal stories from inside the Beatles’ world.