In this TLA S02 session, behavioral scientist Milo Wilkinson explores why so many change initiatives fail - and why leaders often misread resistance. Her core idea is simple but powerful: people are not usually afraid of change itself, they are reacting to loss. Through stories, neuroscience, and practical leadership examples, she shows how naming that loss can unlock better conversations, faster adaptation, and more human-centered change.

Takeaways:
• Why resistance to change is often a grief response, not a performance problem.
• How leaders can make change easier by naming what people feel they are losing before selling the future.
• Why the most effective change conversations create space for emotion, agency, and clarity - not just features and benefits.