Redefining Retail: Episode 8
Redefining Retail Podcast
•
12m
(Run Time: 13 Minutes) Join Sara Sugarman Brenner (YPO Santa Monica Bay) and Retail Network Southeast US and Caribbean Regional Champion, Mariela Rovito (YPO Miami/Ft. Lauderdale Gold) as they discuss how retailers DTC Retailers Can Scale a Business Without Raising Money.
Key Takeaways:
Be scrappy. If you don’t have a deep marketing budget, you can start a grassroots campaign relying on Social Media and Influencers.
Consider a licensee program to naturally increase brand reach and create brand ambassadors inherently.
Start with a focused product category and slowly add products, categories and markets to fuel expansion.
Up Next in Redefining Retail Podcast
-
REDEFINING RETAIL Episode 4 How Retai...
Join Jamin Arvig (YPO Global One Integrated) and Network Engagement Officer, Sandeep Walia (YPO Philippines), CEO at Unify Dots as they discuss how retailers can ace IT on digital marketplaces.
Key Takeaways:
Think of E-commerce as a new business and it requiring its own team and resources
Inve... -
Redefining Retail: Episode 2
Join Alex von Behr (YPO Phillippines Gold), President at vBA Associates along with Network Engagement Officer, Sandeep Walia (YPO Philippines), CEO at Unify Dots as they share approaches which retailers can take to get the most bang for their buck from suppliers.
Key Takeaways:
Retailers need ...
-
Rising From The Ashes - The Art Of Th...
Join Vijay Talwar (YPO San Francisco Gold) and John MacEntee (YPO Chicago-Windy City) as they discuss the art of the retail turnaround.
Key Takeaways:
People work much harder for a purpose than a paycheck
Change is the only constant in retail and the pace of change is only increasing
Successf...