Join Daniel Litchi (YPO Mexico Gold), President at President at Fantasias Miguel SA de CV, along with Network Vice Chair Jonathan Ulrich (YPO Fort Worth), Chief Executive Officer at Ulrich Lifestyle Holdings, LLC, as they explore the challenges and opportunities behind a multiple generation, vertically integrated retailer in Mexico.

Key Takeaways:
- How customer service increased sales and provides an advantage to online retailing.
- Owning manufacturing allows for faster design and delivery time, providing faster reaction to demand.
- Challenges of learning efficiencies for manufacturing in 3 different counties and cultures.
- The long-term ramifications of pandemic shut-downs and restrictions.
- Ways that the craft retailer engages customers with classes and products for hands-on shopping.

Run Time: 18 minutes