Morita, Koll: From Sony to Sake Legacy, Innovation and the Next Generation | EDGE 2026
3m 33s
In this EDGE 2026 conversation, Joe Morita reflects on legacy, innovation and the weight of generational leadership in dialogue with Jesper Koll. From the founding philosophy of Sony to a 360-year-old saké family business, Morita shares how a personal passion for music shaped one of the world’s most iconic technology companies.
The session explores succession, trust, responsibility and failure — from Betamax to inheritance tax battles — while contrasting Japanese consensus culture with global corporate leadership. Morita closes with a deeply personal realization about identity and autonomy, offering a rare perspective on living beyond the shadow of a legendary founder.
KEY TAKEAWAYS
• Innovation begins with a personal obsession, not a market strategy
• Leadership requires responsibility in failure and humility in success
• Family legacy can both empower and constrain next-generation leaders