In this EDGE 2026 conversation, Joe Morita reflects on legacy, innovation and the weight of generational leadership in dialogue with Jesper Koll. From the founding philosophy of Sony to a 360-year-old saké family business, Morita shares how a personal passion for music shaped one of the world’s most iconic technology companies.

The session explores succession, trust, responsibility and failure — from Betamax to inheritance tax battles — while contrasting Japanese consensus culture with global corporate leadership. Morita closes with a deeply personal realization about identity and autonomy, offering a rare perspective on living beyond the shadow of a legendary founder.

KEY TAKEAWAYS
• Innovation begins with a personal obsession, not a market strategy
• Leadership requires responsibility in failure and humility in success
• Family legacy can both empower and constrain next-generation leaders