Can values-driven leadership lead to measurable business success?
Join us for an open discussion with two exceptional female CEOs who demonstrate that B Corp certification is more than just a badge; it’s a strategic tool for growth, resilience, and long-term enterprise value. This conversation will explore how purpose and performance can support each other in today’s competitive business environment. Through their personal experiences, the CEOs will share their journey from the decision to pursue certification to its operational implementation. YPOers will examine what changed within their organizations, how governance, culture, and accountability developed, and how the process ultimately strengthened their businesses. They will also gain insights into the commercial benefits of values-driven leadership, including attracting top talent, building stronger customer loyalty, aligning more effectively with investors, and increasing resilience during uncertain times. The session will also address the internal discipline needed to achieve and maintain certification.

By attending this event, you will:
• Gain understanding of the operational and cultural dimensions of the B Corp journey.
• See how certification enhances brand reputation, attracts talent, and aligns with investors' interests.
• Learn from real examples of principled leadership where purpose and profitability complement each other.
• Discover how values-driven leadership enhances governance, fosters a positive culture, and boosts performance.