Bayer Leverkusen achieved in the 2023-2024 season what many thought was impossible when Fernando Carro joined the club as CEO in 2018. In a single campaign, the club not only lifted the Bundesliga’s Meisterschale but became the first team in league history to finish the season unbeaten. We’ll explore Carro’s career from his roots in Barcelona to breaking football records with Leverkusen, and how his passion for working with people and his love of numbers helped drive the club’s success.

Key Takeaways:
- Sport is short-term—but strategy isn’t: Real leadership means balancing immediate pressure with long-term vision.
- Your job is to increase odds, not control outcomes: Great leaders influence probability—not perfection.
- Involve to commit: People don’t just need direction—they need belief. Involve them early to earn real buy-in.
- Teams win with diversity: The best outcomes—on and off the pitch—come from different minds, styles, and strengths.