According to google trends data, NFT, Non-Fungible tokens, was the most popular search item in 2021. The demand for these art collectibles took over mainstream media when Beeples Everydays sold for USD69 million, and then Pak's The Merge topped it at nearly USD 92 million in 2021.

Art is only one part of the draw for NFTs. Companies are now starting to realize they offer wholly-owned direct-to-customer channels, disrupting traditional intermediaries. This 90-minute session will give members insight into what is an NFT, their practical business use cases and the commercial advantages of launching NFTs. Also included are why YPOers should consider NFTs a possible investment opportunity and macro trends to watch for in the coming year.

Decoding Web3 is a multi-part series that delivers Only-in-YPO content related to the Web3 space. The adoption of Web3 technologies such as cryptocurrencies, blockchain, decentralized Finance (DeFi), Non-Fungible Tokens (NFTs), among others, is creating an industry shake-up of incumbents by the disruptors. Reliable and unbiased information is difficult to sift through, thus FSN's Decoding Web3 emerges as peer-trusted and peer-approved source of information within the YPO setting.