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Crafting Culture as a Competitive Advantage
39m
Company culture is no longer bound by walls or by a type of business. Instead, it is tied to the attitudes, behaviors and values of the people who create it. This shift requires you to become a culturepreneurTM. Join Marty Parker (YPO Great Lakes Ontario), President and CEO of Waterstone Human Capital and author of The Culturepreneur: How High Performance Leaders Craft Culture as Competitive Advantage, as he walks you through what it means to be a culturepreneur and how you can reach new levels of performance that propel you to unprecedented revenue, profit growth and sustained competitive advantage.
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