Key takeways:
In this session, TK Kader will walk us through how he's used a well-crafted Ideal Customer Profile to unlock growth and exit companies ranging from $1M ARR to upwards of $450M ARR.
 
More specifically, he’ll cover:

The key components to an effective Ideal Customer Profile (beyond the basics of Firmographic and Demographic)
How the best ICPs are developed through a whiteboarding session on a 2x2 matrix and how to do it
How to ensure your Sales Reps actually follow your ICP (the key strategy we used at a $450M ARR company)