Excelling in the highly competitive professional sports and entertainment industry takes more than just exceptional athletic skills. Top business managers build and drive sustainable partnerships to optimize the athlete's annual and long-term revenue streams. Explore the behind-the-scenes business of athlete representation in this panel discussion with moderator Stacey Allaster (YPO Southeast US Regional), chief executive of professional tennis for the United States Tennis Association and the first female US Open Tournament director in 140 years, Tony Godsick, president and CEO of Team 8, and Jill Smoller, senior vice president of William Morris Endeavor. The longtime business managers of Roger Federer and Serena Williams share their insights into building and managing the iconic brands of the top female and male tennis champions of all time as well as of rising stars like Coco Gauff. Learn the strategy behind sponsorship partnerships and broader business relationships as well as what is happening beyond what we see on the court and what changes they would recommend to optimize financial growth for individual players and the tennis industry overall.