Click! You have a new visitor. What happens next? Confusion? Trust? The answer depends on many little things, some obvious or some not. Andy Crestodina has the answers you need. 
Join us for an informational session with Andy Crestodina, co-founder and CMO of Orbit Media, an award-winning 50-person digital agency in Chicago. From social proof to CTAs, videos and contact forms, Andy will break down the aspects that work with (or against) the psychology of your web visitors. 
YPOers will understand all the fine details regarding new perspectives and actionable takeaways for B2B lead generation.
After attending this session, you will know:

The most common blunders on B2B websites.
How content formats support stages of consideration.
How keywords and search intent align with the sitemap.
The key features of high-performing lead gen landing pages.

Build a more substantial funnel for B2B generation. Register now.