It is no longer enough for a company to create a good product or provide a good service. Consumers want to support purpose-driven businesses that align with their own values and beliefs. A business with purpose, where you invest in effective environmental, social and governance (ESG) practices, is good for your employees, customers and community. It enables efficient operations, conserves resources, enhances productivity and reduces costs. This helps you attract and retain talent, improves your community and drives profit and growth in your business. Purpose is no longer a nice-to-have but a business imperative.

Join the Sustainable Business Network and B Lab to gain a deeper knowledge of sustainability, corporate social responsibility (CSR) and the purpose-plus-profit-driven business model currently transforming the global economy. Panelists, including Juan Pablo Larenas, Executive Director of B Lab Global, will help you understand the intricacies of ESG and B Corp certification, recognize purpose-driven practices already in your business, and share why businesses that integrate CSR are creating long-term value for their business. Learn how to start the process toward sustainability and gain insight from YPOers at various stages of improving their businesses and impacting their communities while ensuring business resilience.

Please reach out to [email protected] if you'd like any of these additional resources:

Presentation from Juan Pablo Larenas
Presentation from Laura Vélez
Presentation from Anne St. Peter