Pablo Plà reframes geopolitics as a core strategic discipline for CEOs. He argues that the true challenge is not volatility itself but the failure to diagnose structural change early. Using frameworks from strategy and medicine, he urges leaders to institutionalize scenario planning, integrate political risk into investment decisions, and redesign supply chains for resilience.

Takeaways:
• Geopolitical instability is now the top global business risk.
• Strategic errors come from misdiagnosis or overconfidence in the “old normal.”
• Scenario planning and scanning capabilities are essential to anticipate shocks.
• Boards should establish geopolitical risk committees and cross-functional teams.
• Leaders must treat adaptability as both a mindset and a structural advantage.