EDGE 2025 - Ken Hughes: The Unsustainable Pursuit of Growth
Sustainable Future
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4m 10s
Growth at any cost is killing our planet. On the one hand, the UN Environment Programme recently warned that the planet continues to face a debilitating rise in temperature. And on the other hand, growth is an inherent part of business. How can we redefine success in a finite world?
Key Takeaways:
- Generational Connections: Ken Hughes says that understanding and adapting to generational differences in consumer preferences and values is crucial. Each generation has unique characteristics that businesses need to cater to.
- Creating Customer Loyalty: Authenticity and personalization are important for building customer loyalty and connection in today's retail environment. Consumers are drawn to brands with a sense of purpose and heritage.
- Preparing for Transformation: Rapid technological advancements, such as AI and quantum computing, will revolutionize industries like healthcare and space exploration in the coming decades. Businesses must be prepared for these transformative changes.
- Leading with Sustainability: Sustainability and reducing environmental impact should be a top priority for businesses beyond just greenwashing efforts. Rethinking growth models and consumption patterns is crucial.
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