Purpose is a buzzword in business today, but what exactly does it mean to have a purpose-driven business? Does it mean sacrificing profits? Does it only apply to industries where a purpose other than making money is clear? Join the B Lab, Sustainable Business Network and Leadership Development Network for a hands-on workshop that will help you unpack what it means to become a purpose-driven business. We will collectively address what purpose means now and for the future of your business. Find out how stakeholder capitalism can transform your business to create resilience, attract and retain employees while generating growth and sustainability. Speakers will include senior leadership for B Lab in the United States and Canada, and YPOers who are at various stages of improving their businesses and impacting their communities. YPO has partnered with B Lab, a global network of organizations transforming the global economic system, to engage and combine resources, knowledge and networks to create a positive impact in lives, businesses and the world. The Sustainable Business Network has created the B Corp Sub Network as a resource and support network to assist our members to traverse the intricacies associated with ESG and B Corp certification. Join us whether you are just starting the journey and want to learn more, or if you are fully committed to moving to a purpose plus profit-driven model.Learn the basics of sustainability and corporate social responsibility while gaining insight from those who are highly engaged with ESG or in the process of B Corp certification.
Find out how YPOers have created purpose-plus-profit-driven business models.
Connect with peers who are also passionate about developing their business to have a positive impact on all its stakeholders.