B Corp Movement: Use Businesses as a Force for Good
Sustainable Business
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1h 0m
There is a growing movement of business leaders who believe that business is the most powerful man-made institution on the planet and that it can be harnessed to help solve our society's greatest challenges. Learn how businesses of all types are participating in this global effort to use business as a force for good through B Impact Assessment (BIA) and Certified B corporations. Hear from Jay Coen, Co-Founder and CEO of B Lab, Giancarlo Bianchetti, CEO of Fetzer Vineyards and Christina Keller, CEO of Cascade Engineering, as they discuss:Creating awareness and inspiring companies to use management tools that measure impact
Practical outcomes from YPO members of B Corp and how they meet high standards of social and environmental performance, legal accountability and transparency in their actions regarding sustainability
Trials and triumphs on building a sustainable organization: both in operations and products
Benefits of sustainability: internally for employee morale and community development as well as externally through brand awareness, connections and trust with consumers and partners
The journey through the BIA B Impact Assessment and the B Corp Certification, a community of 2700+ businesses that are leading a global effort to use business as a force for good
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