This Sustainable Business Awards Spotlight features Eyal Harel (YPO North Star Integrated), CEO of BlueGreen Water Technologies and recipient of the Sustainable Business Network Award.

Host Shawn Andrews (YPO Southern 7), founder and CEO of Bridge Peak Energy Capital, speaks with Eyal about his journey from biotechnology to tackling one of the world's most complex environmental challenges: restoring water ecosystems affected by harmful algal blooms.

Eyal shares how BlueGreen Water Technologies developed an innovative solution that rehabilitates lakes and reservoirs while creating measurable environmental and social benefits. The conversation explores how the company's work improves water quality, restores biodiversity and supports underserved communities through a business model that generates carbon credits, enabling projects to be delivered at no cost to local communities.

Beyond the technology, Eyal offers a broader perspective on leadership and sustainability. He discusses why sustainability should be embedded within a company's core business strategy rather than treated as a separate initiative, and why business leaders should "fall in love with the problem" before searching for solutions.

Reflecting on his YPO experience, Eyal also shares how the organization's global network has accelerated collaboration and opened opportunities to expand BlueGreen Water Technologies' impact around the world.

Learn more about Eyal Harel and BlueGreen Water Technologies:
https://www.bluegreenwatertech.com/