REDEFINING RETAIL Episode 6 How To Become A DTC Brand Powerhouse
Redefining Retail Podcast
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8m 25s
Join Mac Harman (YPO Golden Gate) and Network Board Champion for Mid-America US, Jamin Arvig (YPO Global One Integrated) as they discuss how retailers can become a DTC brand powerhouse.
Key Takeaways:
Use channel opportunities that are new and available as you are growing.
Start with performance based marketing and then move to brand marketing.
Create a culture that can retain talent amidst silicon valley competition.
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