Most leaders and coaches know purpose matters. But few know how to find it with precision, repeatability, and depth. Most purpose work is long on inspiration and short on method.

In this advanced YPO webinar, internationally recognized purpose architect Tim Kelley introduces a practical framework for identifying and articulating individual and organizational purpose. Drawing on his True Purpose methodology used by global leaders, CEOs, military officers, and government ministers. Tim will unveil four distinct strategies for purpose discovery. These go far beyond the one or two techniques most professionals’ use.

This isn’t about slogans. It’s about turning purpose into a strategic foundation for decision-making, culture, and performance. You’ll leave with tools, mindset shifts, and practical applications plus a preview of an optional three-part masterclass for those ready to go deeper.

This webinar is your gateway to a three-session advanced masterclass. Continue building expertise with Tim’s deeper frameworks.

About the Speaker:
Tim Kelley is the founder of the True Purpose® Institute and author of True Purpose: 12 Strategies for Discovering the Difference You Are Meant to Make. A former U.S. Navy commanding officer and Oracle executive, Tim has trained over 1,000 consultants and advised leaders from Alibaba, ING, PwC, and national governments. His methods blend rigorous analytics with deep intuitive insight and have been used to uncover purpose for companies, teams, and even countries.

Why This Matters:
At YPO’s level of leadership, knowing your purpose isn’t enough. You must be able to articulate it clearly, test it rigorously, and align others to it authentically. This is your opportunity to expand your toolkit, challenge assumptions, and take your impact to the next level.