Mastering Amazon: Growth Blueprints for Brand Builders and Media Innovators
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1h 0m
In the age of the Amazon marketplace, understanding the blueprint for growth is imperative for brand builders and media innovators. But where do you start? Leading experts can show you.
Join us for an informative session that brings together top Amazon experts from tech, product, and media to share what’s working right now in the world’s most dynamic marketplace. Designed for YPO leaders in the Marketing & Advertising and Retail Networks, the panel will deliver real-world insights and actionable strategies that can be immediately applied to drive growth, efficiency, and innovation in their businesses.
By attending this event, you will:
· Explore Amazon’s ecosystem to understand customer behavior and purchasing trends.
· Learn how to leverage data analytics to target, optimize media spend, and drive results.
· Understand media attribution in connecting advertising spend with e-commerce results.
· Discuss the importance of Connected TV (CTV) and its integration with Amazon advertising.
· Gain insights into the evolving dynamics between brands, agencies, and technology providers.
· Discover how stakeholders collaborate to drive success in a competitive e-commerce landscape.
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