The Business Case Behind Rio Carnival
Inside the Industry
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48m
Rio Carnaval in Brazil is more than just a party. It is a massive business generator.
Carnival brings the city of Rio over 4.2 Billion Brazilian reais (close to $1 Billion USD) daily over seven days. With 120,000+ people participating daily, this event is also the epicenter for samba dancers, with the top schools all competing to win the championship title.
Business sponsors, operations, logistics, Carnival is a colossal machine whose moving parts span across industries. Join YPO's Sports and Entertainment Industry Network on learning the big business behind Rio Carnaval.
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