Software Pricing And Packaging Strategies
Inside the Industry
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1h 17m
Wondering if you are charging the right price for your software? Hear from industry experts on how to think about pricing and packaging with respect to the entire client lifecycle. Client acquisition, monetization and retention are key considerations when creating your pricing strategy and should be aligned with your packaging strategy in a way that will expand potential.
Join the Technology Network for this engaging presentation followed by interactive breakout sessions. Two partners at Simon-Kucher & Partners, Deepak Sharma and Eddie Hartman, will discuss the different types of packaging options and how they are more conducive to various markets. Explore real-world examples of how pricing strategy evolves with the stage of the company and when to shift focus from features to value and benefits.
� Participate in breakout groups to discuss your own pricing challenges.
� Explore how to deploy a pricing change while taking measures to mitigate the risk of price leakage.
Gain a better understanding of what a well-considered communication plan looks like and how it may differ between clients and prospects.
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