It Pays To Influence: The Business Of Social Media Influencers
Inside the Industry
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55m
Learn all about what a social media influencer is and how they affect awareness and drive revenue growth in today's social media driven world. Find out all about the ins and outs of the influencer industry and its stakeholders and whether you should hire an influencer for your company.
Hear from Kyle Hjelmeseth, CEO of God & Beauty, a Los Angeles-based marketing agency that represents influencers as he discusses
The history, industry and landscape of influencers
The top influencers and what is their influence on brand creation, awareness and engagement
The economics behind the influencer industry; who is making money, how, why and how much
How influencer marketing compares to traditional marketing
What factors to consider if you want to use an influencer
Tips on how and when to use an influencer so you can benefit
A real-life case study about working with an influencer agency to hire an influencer
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