Behind The Scenes - Building Iconic Brands Within Professional Tennis
Inside the Industry
•
1h 11m
Excelling in the highly competitive professional sports and entertainment industry takes more than just exceptional athletic skills. Top business managers build and drive sustainable partnerships to optimize the athlete's annual and long-term revenue streams. Explore the behind-the-scenes business of athlete representation in this panel discussion with moderator Stacey Allaster (YPO Southeast US Regional), chief executive of professional tennis for the United States Tennis Association and the first female US Open Tournament director in 140 years, Tony Godsick, president and CEO of Team 8, and Jill Smoller, senior vice president of William Morris Endeavor. The longtime business managers of Roger Federer and Serena Williams share their insights into building and managing the iconic brands of the top female and male tennis champions of all time as well as of rising stars like Coco Gauff. Learn the strategy behind sponsorship partnerships and broader business relationships as well as what is happening beyond what we see on the court and what changes they would recommend to optimize financial growth for individual players and the tennis industry overall.
Up Next in Inside the Industry
-
Are SPACS Here To Stay?
What Does the Future Hold for SPACs? Special purpose acquisition companies (SPACs) have been around for decades, but their popularity has soared in recent years. But are these blank check companies here to stay? Or will challenges emerge in their ability to raise capital through IPOs for the purp...
-
PolyCrystal Ball Series _ The Future ...
We are coming out of a highly volatile period for the plastics industry. The PolyCrystal Ball Series aims to unpack the effects of today’s trends on tomorrow’s market to help you plan for the future.
David Mendelson (YPO Gold Mid-America US At Large) lays out current trends in recycling, provide... -
PolyCrystal Ball Series - Industry In...
The Global Impact of the Circular Economy
We are coming out of a highly volatile period for the plastics industry. The PolyCrystal Ball Series aims to unpack the effects of today's trends on tomorrow's market to help you plan for the future.
In this installment, Jean-Marc Galvez, President of Be...
