Morita, Koll: From Sony to Sake Legacy, Innovation and the Next Generation | EDGE 2026
EDGE 2026 Excerpts
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12-Feb-2026
In this EDGE 2026 conversation, Joe Morita reflects on legacy, innovation and the weight of generational leadership in dialogue with Jesper Koll. From the founding philosophy of Sony to a 360-year-old saké family business, Morita shares how a personal passion for music shaped one of the world’s most iconic technology companies.
The session explores succession, trust, responsibility and failure — from Betamax to inheritance tax battles — while contrasting Japanese consensus culture with global corporate leadership. Morita closes with a deeply personal realization about identity and autonomy, offering a rare perspective on living beyond the shadow of a legendary founder.
KEY TAKEAWAYS
• Innovation begins with a personal obsession, not a market strategy
• Leadership requires responsibility in failure and humility in success
• Family legacy can both empower and constrain next-generation leaders
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