You will have heard many times in recent years CEOs at Davos or UN Summits proclaiming the need for a fairer, more responsible form of capitalism, a ‘stakeholder’ capitalism that has in view the importance of communities and the environment as well as company shareholders. The sad irony and reality is that the very movement initiated to rebuild trust between society and business and finance is now showing evidence of further eroding the integrity of those leaders and organizations who insist on talking but not doing.

This workshop is about introducing you to practical strategies that respond to the business and moral imperative that demands today’s organizations solve the problems of people and planet rather than profit from creating them.

Discover how the Economics of Mutuality, a ground-breaking management and investment innovation based on 15 years of in-depth research and practice pioneered by Mars Inc. and Oxford University, can drive mutual value creation to help you and your organization walk the talk of purpose and stakeholder capitalism. Bruno Roche, EoM Founder and Executive Director and former Mars Chief Economist will briefly introduce the history and vision behind the Economics of Mutuality. Nadia Terfous, EoM Solutions Managing Director and former McKinsey & Company partner will then outline the methodology for implementing purposeful business models. This will be followed by a Q&A with both speakers. You will then have a chance to get to grips with the methodology as Yassine El Ouarzazi, Principal of Capabilities & Innovation at EoM Solutions, takes you through an interactive case study showcasing the power of the Economics of Mutuality. Following the event, you will receive a set of resources to take away and continue learning.