DEFYing The Norms Of A Sports Brand | SEIN Meeting Point
Innovation and Technology
•
53m
Hear from the Founder and President of Minority, Women, & Veteran Owned business, DEFY - Beau Wehrle (YPO Global One Integrated). Attendees will learn how the athletic lifestyle company has created a successful brand with a first-of-a-kind product, forged strong relationships with other household names, and cultivated a motivational community, inspiring those to defy limitations and achieve greater performance. DEFY made history with a first-of-a-kind, THC-free performance hemp beverage, uniquely formulated to deliver rapid recovery, improve endurance, and decrease muscle fatigue for even the toughest athletic feats.
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